JEFFrEY DERMER
GENERAL COUNSEL
Jeff Dermer is a lawyer and entrepreneur with an MBA from the University of Southern California, a J.D. from the University of Virginia and a BA in History from UCLA. In addition to founding law firm Dermer Behrendt in 2010, Jeff has invested in and operated several entrepreneurial ventures in the franchising, action sports and hospitality industries.
EDDIE LESTER
VP OF CORPORATE DEVELOPMENT
Professional surfer and entrepreneur, Eddie Lester, is consistently pushing the limits of surfing and enhancing physical performance. Eddie served as the Director of Education of the Career Colleges of America and their California Healing Arts College. Eddie founded Fitness Mentors, the fastest growing personal trainer certification company.